Frieze enterprise co-founder Amanda Sharp was enquired a few of years ago by the press, with: “What distinguishes the Frieze from any other art fair?” her straight and simple answer said it all: “It’s Cutting-Edge, [stupid]”. The British born and bred art fair is this year already celebrating its 10th anniversary edition, starting in 2003 as an offspring of Frieze magazine, also published by Sharp and co-founder Matthew Slotover. The fair’s accelerated success briskly grew into one of the most important art events on the global calendar, contending with Art Basel and Armory. In less than a week’s time, the very first edition of Frieze New York (FNY) will cut its inaugural ribbon on Randall’s Island to roll in the four-day art extravaganza. Some news sources have so far depicted Frieze New York as another ‘British invasion’, a tale supported by Sharp and Slotover’s recent OBE (Officers of the Order of British Empire) appointment by the Queen, at the very start of 2012. The real question is: How will Frieze shake up New York’s existing art establishment?